The first “Colombini Casa” showroom opens up with Febal and Artec kitchens
Pesaro, June 2011. After the success achieved in the American market at the KBIS 2011 – Kitchen and Bath International Show in Las Vegas last April, Colombini launches its first showroom in the USA. Located in New Jersey, “E L Design Center” – is the name of the new space – it’s located just 10 minutes from Manhattan, New York City, in a residential area chosen by many celebrities, who prefer the peace and greenery of New Jersey to the hustle and bustle of the New York district.
There are three models on show at the Febal exhibition area: Romantica in glossy, white lacquered; City in decorative sucupira and monolaquer cappuccino; Cherry in veneered dark grey oak and white matt lacquered. The brand targets both the retail market, with strong growth in remodelling existing kitchens, and the medium/high level project market. The showroom is owned and operated by Erez and Ethan Levy, entrepreneurs with experience in the furniture industry and other businesses such as fashion.
«E L Design Center – states Emanuel Colombini, managing director of the Group – intends to begin to collaborate closely with interior designers and an intense retail effort will take place in Bergen County. Other parts of New Jersey and Manhattan, however, will be oriented more towards the high level project sector. What we want to “export” in the United States is our “Designed and Made in Italy” kitchen model: products originating from careful design and architectural study, able to combine design and functionality with a qualitative and efficient approach that does not overlook the quality/price ratio».
Because of its location in Bergen County, near Manhattan, the showroom is aimed at medium/high class targets, made up of wealthy families residing in the area in large homes with spacious rooms to be dedicated to the kitchen area. Febal models are ideal for decorating these spaces, especially for compositions with large islands and peninsulas. An expression of new contemporary classic, Romantica is perfectly aligned with American taste, while being noted for its strong character: the decorative details reminiscent of a chic and measured neo-classical style, and the choice of colours, combined with technological materials, decisively express the current and bold calling of this model from the refined and eclectic style of architect Alfredo Zengiaro.
The showroom is, however, able to satisfy the demands of the Manhattan market, which is also characterised by very diverse homes in which to insert large kitchen areas as well as mini-kitchens. In the Big Apple, the modern look and design reign supreme, City – with its warm and cozy choices of essences, brings to mind the earth and nature in a highly efficient context, made with aesthetic and functional precision – and Cherry – in which the skilful combination of wood materials and volumes confirms the irresistible charm of wood combined with matt and glossy lacquer – successfully interpreted with ease and elegance.
«I chose to focus on Febal – said Erez Levy – because I think the guarantee of a large industrial Group like Colombini is very important for the development of the Febal brand in the United States. A first demonstration of the support that the Group dedicates to the brand was the presentation to the American market at a showcase like the KBIS in Las Vegas. Many Italian (and German) companies have been active in the furniture industry for decades in the USA: starting with a fresh, new brand, recently purchased by a solid furniture Group, seems the best way to start. In addition, our exhibition space already offers Italian ceramics and bathrooms and, therefore, with the entry of Febal, it becomes a full partner for the “kitchen & bath” sector»
FOR FURTHER INFORMATION: WWW.COLOMBINIGROUP.IT – WWW.FEBAL.COM
E L Design Center
250 South Van Brunt Street, Englewood – NJ 07631
Ethan Levy Ethan@eldesigncenter.com